Job Description

Job Brief

The Digital Advertising Specialist position will focus on creating, implementing, and optimizing online advertising campaigns to elevate brand presence, drive lead generation, and increase overall ROI. The Digital Ad Specialist will have a strong understanding of the digital advertising landscape and the ability to utilize data to make informed decisions to optimize campaign performance

As a Digital Ads Specialist, you will help build ad campaigns and optimize data and conversion tracking to take our clients to the next level through advertising implementation and data analysis. The ideal Digital Ads Specialist candidate has personal experience building advertising campaigns on Meta and Google. Past experience in Google Analytics setup and data interpretation is a must for this role.

We at Squeeze Marketing work with clients in various industries— we bring results and trust to our clients through data that can back up our strategy. We operate based on our clients’ confidence in our strategy and we’re looking for someone who can help us retain this trust via a strong background in data analytics. If you’re eager to drive client success and implement data tracking systems on the web, social media, and advertising platforms, we encourage you to apply today. 

This position reports directly to the Creative and Ads Director. This position requires five days per week in the office with hours from 9:00am to 5:00pm.

Responsibilities

• Digital Ads Management: Design, implement, and optimize effective digital advertising campaigns across multiple platforms, including Meta, Google, Pinterest, LinkedIn, and TikTok.
• Digital Ads Creation: Develop compelling advertising copy make asset selections tailored to each digital platform.
• Collaborative Work: Work closely with the creative team to develop media assets tailored to each platform and target audience, optimizing for engagement and conversion.
• Monthly Reporting: Generate comprehensive monthly reports to evaluate campaign performance.
• Client Management: Assist in the onboarding of new clients including verifying account connections, and accurate data tracking. 
• Communication: Build and maintain strong client relationships through excellent communication.
• Guidance: Provide strategic advertising and marketing recommendations based on campaign data and industry best practices. Clearly articulate these recommendations to clients to support their business objectives.
• Project Management: Manage multiple projects effectively under tight deadlines.

Requirements

• 3 to 5 years of experience in Digital Advertising, with a proven track record of success
• A strong background in website and digital advertising data analytics. 
• Strong communicator, verbally and in writing, with demonstrated creativity and attention to detail, especially when crafting platform-appropriate copy.
• Ability to manage time, communication, and meet deadlines
• Ability and interest in driving your own learning and figuring out solutions to complex problems
• A bachelor's in Marketing, Communications, Media Analytics, or a relevant field is ideal.

Work Environment

We like to have fun while also remaining professional! As a smaller agency, we love to bond over monthly team happy hours and create an environment where we can joke around and collaborate frequently. We offer vision, dental, and medical insurance opportunities and occasionally travel off-site for client work and team bonding. We still operate like a startup in many ways, but we are in full scale-up mode. We’ve been growing our team and our revenue year after year for the past six years. 2025 will be our biggest year yet thanks to new processes, building out our team, and a great list of clients.

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