Job Description

Digital Copywriter (Social + Music)

Location: Hybrid in Culver City, CA

Duration : 12 months

Pay:  Up to $33.65/hour, DOE 



The Planet Group  is looking for a Digital Copywriter who specializes in writing for social and the music space  to join our well-known Fortune 500 client on a 12-month contract. This role will be 40 hours a week and is hybrid in Culver City, CA.


The ideal candidate should possess strong social media writing experience and a background within the music industry. They will have experience editing and writing for major music media brands.



Digital Copywriter Responsibilities: 

• Write and edit engaging copy for social media channels with a focus on music and original content.


• Develop copy tailored for self-service platforms such as Meta, TikTok, Snapchat, etc.


• Write music featuring copy and album product notes for the app platform while using established style guide principles.


• Utilize expert understanding of audience engagement and retention to select story angles that resonate and bring creative approaches.


• Collaborate with cross-functional teams to develop strategic plans to reach target audiences and achieve media objectives.


• Analyze data to optimize copy performance across various social platforms.


• Stay informed about industry trends, news, and current events to react swiftly and flexibly in copywriting efforts.


• Convey brand and artist voice effectively through written communication.


• Ensure writing is inclusive and representative of diverse audiences and global consumer brands.


• Work with senior editors to produce creative copy for the music platform and align with social copy.


• Analyze data, visualize insights, and tailor communications to stakeholders with varying levels of digital media literacy.

Digital Copywriter Qualifications:

• Bachelor's degree in Communications, Journalism, Marketing, or related field


• 3+ years of experience as a music writer and/or editor for recognized media brands.


• Portfolio showcasing writing is a MUST.


• Proven track record of writing and editing music-related content for social media platforms.


• Strong understanding of audience engagement tactics, storytelling techniques, and creative specifications.


• Ability to act swiftly and with agility as content is created and posted.


• Familiarity with artists and music creator marketing strategies.


• Excellent communication skills, both written and oral.


• Ability to adhere to and be familiar with company style guides and writing standards.


• Extensive knowledge of music and pop culture, and able to convey brand and artist voice through copy.


• Ability to build strong relationships within and across teams and organizations.


• Proficiency in writing using inclusive language for diverse audiences.

#CDM

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