Job Description

Botanic is a dynamic and growing business that encompasses a thriving garden center and multiple restaurant locations. We are passionate about providing our customers with high-quality plants, gardening supplies, and expert advice, while also delivering exceptional dining experiences across our restaurant brands. We are seeking a strategic and creative Director of Marketing to lead our marketing initiatives, drive brand awareness, and enhance customer engagement across all business segments. Please check out to get a feel for our brand.

As the Director of Marketing, you will be responsible for developing and executing comprehensive marketing strategies that promote our garden center and restaurant brands. You will oversee branding, digital marketing, social media, advertising, promotions, and customer engagement initiatives to ensure business growth and a strong market presence. The ideal candidate is a results-driven leader with experience in both retail and hospitality marketing.

RESPONSIBILITIES  

Brand Identity  

• Maintain a consistent brand identity across all marketing materials 
• Design menus, packaging, signage, and promotional materials for sales and special events 
• Create social media graphics, email templates, and website visuals 
• Develop ads for digital, print, and outdoor advertising 
• Organize and manage a library of digital assets 

Communication  

• Proofread all published materials 
• Write engaging copy for captions, website content, event marketing and advertising materials 
• Oversee public relations, media outreach, and sponsorship opportunities 

Website & Digital Content  

• Gather content to send in a weekly email newsletter 
• Create blog posts with information from the Garden Center 
• Create forms for online ordering and inquiries 
• Update general information and calendar of events on website 
• Create pages and content, adjusting layouts as needed 
• Work with the web team to implement new assets

Social Media  

• Create photo, graphic, and video content
• Schedule monthly content calendars 
• Stay up-to-date on social media trends 
• Capture candid photographs of everyday guest interactions and points of interest 
• Schedule shoots to photograph food, drinks, and retail items 
• Retouch and enhance images for use in marketing materials 

Analytics  

• Analyze campaign performance and provide insights
• Collect end-of-month analytics on marketing channels and provide insights.
• Track website performance with Google Analytics

Production  

• Prepare files for print production, ensuring quality and accuracy 
• Work with printers and vendors to produce signage, packaging, apparel, and promotional materials 
• Ensure proper file formats and resolutions for different print and digital applications 

Skills & Qualifications:  

• Exceptional writing and proofreading skills 
• Exceptional time management skills 
• Bachelor’s degree in Marketing, Graphic Design, or related field 
• Hospitality experience 
• Email Marketing – Mailchimp 
• Social Media – Meta Business Suite, Adobe Express 
• Adobe CC: including Indesign, Illustrator, Lightroom, Photoshop, Express 
• Working knowledge of Wordpress site
• Microsoft Office 

Benefits

• Comprehensive health, dental, and vision insurance
• Paid time off and holiday pay
• Employee discounts on select items
• Professional development and opportunities
• Quarterly bonus based on business and individual performance

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