Job Description

Strategic Growth Partners provides both operations & strategic support to tribal 8(a) & commercial organizations. Our client is seeking a highly motivated and client-focused Manager of Media Planning & Brand Strategy to join their team. This role is essential for managing and executing successful brand campaigns for our client's portfolio companies within the US market.

The ideal candidate will excel at building strong client relationships, understanding their unique needs, and seamlessly managing the execution of media campaigns from strategy to completion. This individual will be a key point of contact for clients, ensuring clear communication and satisfaction throughout the campaign process. A strong understanding of the US media landscape is essential, and experience working with a media company or agency is a significant advantage. This role reports to the Associate Vice President of Brand Strategy.

Responsibilities:

• Lead media planning and strategy development for brand campaigns, with a focus on broadcast television and integrated media solutions.
• Act as the primary point of contact for clients, building and maintaining strong relationships while understanding their business goals and media objectives.
• Develop and present strategic media plans, aligning with target audience insights, reach and frequency goals, and budget considerations.
• Oversee the execution of multi-channel media campaigns, ensuring optimal placement and performance across TV, digital, and cross-platform integrations.
• Work closely with media buying, sales, finance, and investor relations teams, ensuring campaign objectives are met and budgets are optimized.
• Evaluate campaign performance, leveraging audience measurement tools (e.g., Nielsen, ComScore, MRI-Simmons) and providing actionable insights.
• Monitor U.S. media trends and innovations in broadcast, CTV, and emerging media platforms to inform campaign strategies.
• Ensure all campaigns adhere to brand guidelines and compliance regulations.
• Proactively address any challenges in media execution and recommend optimizations to improve performance.

Who You Are:

• Bachelor’s degree in marketing, Advertising, Media Planning, or a related field.
• 5-6 years of experience in media planning, strategy, and campaign management, with a strong focus on broadcast television.
• Proven success in client relationship management and media execution within the U.S. market.
• Experience working with a media agency or a media company specializing in television and cross-platform advertising.
• Strong analytical skills and experience with media measurement tools like Nielsen, ComScore, or MRI-Simmons.
• Excellent communication, negotiation, and presentation skills.
• Ability to manage multiple projects, meet deadlines, and collaborate effectively with internal and external teams.
• Passion for media, audience trends, and the evolving U.S. broadcast and digital advertising landscape.

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