Job Description

Job Title: Marketing Specialist – Advertising, Social Media and Experiential

Location: New York, NY (Hybrid)

Duration: 6+ Months (Possibility of Extension/Conversion)

Job Description:

• The Marketing Specialist role sits within the Client Organization in Client’s Marketing and Franchise Development group.
• Our mission is to bring U.S. Personal Banking products to life through powerful and engaging creative and experiences, supporting Client’s mission of enabling growth and progress.
• This individual will flex across Advertising, Social and Experiential workstreams and play a key role in developing and executing best-in-marketing with a focus on the Cards business and the Client/AAdvantage portfolio.

Key Responsibilities:

• Collaborate with internal teams to support business objectives and execute campaigns in advertising, social, and experiential channels.
• Support the development and implementation of advertising and social media campaigns, including support for insights and research, contributing to brief development, and creative execution.
• Assist in the development, trafficking and tracking of creative assets across channels
• Work closely with agency partners and vendors to manage timelines and ensure output aligns to Client’s brand guidelines and stakeholder feedback
• Help ensure consistency across all touchpoints, including out of home, social and experiential formats to create a cohesive consumer experience
• Support research to understand consumer sentiment, positioning strategy, and campaign effectiveness.
• Prepare updates and materials for internal meetings with key partners, develop presentations for senior leadership, and track performance to inform optimization strategies.
• Support the planning and execution of experiential activations, including event coordination and onsite support
• Other job-related duties may be assigned as required

Qualifications:

• 3-5 years of experience in advertising, marketing, or brand strategy, with exposure to digital, social or experiential marketing.
• Familiarity with creative development processes, including briefing, asset production and trafficking.
• Strong communication and organizational skills with the ability to manage multiple projects and meet deadlines.
• Experience working with agencies or vendors is a plus.
• Effective & collaborative team player with proven ability to manage multiple projects simultaneously
• Organized, thoughtful, analytical and detailed oriented
• Passion for creativity, marketing and delivering exceptional experiences.
• Bachelor’s degree in marketing advertising, communications, or a related field preferred, or equivalent work experience.

EEO

“Mindlance is an Equal Opportunity Employer and does not discriminate in employment on the basis of – Minority/Gender/Disability/Religion/LGBTQI/Age/Veterans.”

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