Job Description

Purpose

The Marketing Coordinator executes day-to-day marketing activities, maintaining brand consistency, and driving engagement through various channels. This role involves assisting with content creation, managing social media, coordinating campaigns, and supporting the overall success of marketing initiatives.

Responsibilities

Content Creation and Management

• Assist in developing and maintaining content calendars, ensuring timely and relevant updates across all platforms.
• Create engaging content for social media, blogs, email campaigns, and marketing materials.
• Coordinate with freelance content creators to ensure quality and adherence to brand standards.
• Support the production of promotional materials, such as presentations, case studies, videos, and email campaigns.
• Create and edit video trainings to support internal teams and external stakeholders.

Case Studies

• Collaborate with the sales team to identify opportunities for new case studies.
• Obtain client permissions and necessary assets, such as images, data, or testimonials.
• Schedule and conduct client meetings to gather detailed information for case studies.
• Create polished, professional case studies that highlight client success and PTG’s solutions.

Social Media and Digital Marketing

• Schedule and monitor posts on social media platforms, including LinkedIn and Facebook.
• Track and report on social media engagement and campaign performance.
• Assist with marketing campaigns, including setup and performance tracking.

Website and Analytics Support

• Update website content to ensure accuracy and relevance, including blog posts, landing pages, and event information.
• Monitor website performance and provide insights using tools such as Google Analytics.

Campaign Coordination

• Support the planning and execution of marketing campaigns, product launches, and events.
• Coordinate logistics for webinars, email campaigns, and other promotional activities.
• Collaborate with cross-functional teams to ensure campaign success and alignment with organizational goals.

Administrative Support

• Maintain organized marketing files, assets, and records.
• Monitor and manage marketing budgets under the guidance of the VP of Sales.
• Assist in gathering and analyzing data to evaluate the effectiveness of campaigns and suggest improvements.

Other Duties

• Stay up to date with industry trends and marketing best practices.
• Perform other marketing-related tasks as assigned to support the team

Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field (or equivalent work experience).
• 1-3 years of experience in a marketing role, preferably with content creation, social media, and campaign coordination.
• Proficiency in marketing tools and software (e.g., Google Analytics, content management systems, social media scheduling tools).
• Familiarity with graphic design tools (e.g., Adobe Creative Suite, Canva) is a plus.
• Strong organizational skills and the ability to manage multiple projects simultaneously.
• Attention to detail and a commitment to maintaining brand consistency.
• Experience in working collaboratively with sales teams to support marketing efforts.
• A proactive attitude with problem-solving skills.
• Enthusiasm for learning and adapting to new tools or strategies.

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