Job Description
Domini Impact Investments LLC is currently seeking a Marketing Manager to join our team in New York, New York.
Who We Are:
- We believe the investments we make today will shape the world we live in tomorrow. We manage the Domini family of mutual funds to help build a better future for the planet and its people and grow a community of investors working to address a wide range of social and environmental issues.
- Domini Impact Investments LLC is a women-led SEC registered investment adviser specializing exclusively in impact investing. We serve individual and institutional investors who wish to create positive social and environmental outcomes while seeking competitive financial returns. We apply social, environmental, and governance standards to all our investments, believing they help identify opportunities to provide strong financial rewards to our fund shareholders while also helping to create a more just and sustainable economic system.
- Domini has a large, global brand presence in a small firm environment. We provide a mission-driven career with an opportunity for rapid advancement. Our nimble atmosphere allows for employees to learn and master a wide array of industry knowledge and skills, work closely and collaborate with the most senior leaders in the firm, and welcomes fresh perspectives and ideas.
- Domini is proud to be an Equal Employment Opportunity employer that celebrates diversity and does not discriminate based on race, religion, color, national origin, sex, sexual orientation, gender identity, age, veteran status, disability status, or any other applicable characteristics protected by law.
About the Role:
- The Marketing Manager will have primary responsibility for Domini’s marketing and communications activities across retail investor channels. Our successful candidate will lead our marketing team and work closely with the firm’s senior leaders on executing Domini’s marketing strategy, with the goal of driving positive net inflows from retail investors and expanding the Domini Funds’ shareholder base.
- Life in a small firm requires a willingness to take on any task that needs completion to ensure firm and project success. This requires a passion for engaging in new challenges and roles, as well as fulfilling basic duties that are often crucial to achieving strong results and best-in-class branding.
What You Will Do:
- Lead retail marketing and communications efforts for the Domini Funds to drive growth and retention of assets under management from retail investors.
- Assist in the development and implementation of Domini’s retail marketing strategy, including documenting and providing routine reporting on specific goals, actions, and KPIs.
- Gain detailed knowledge of Domini’s impact investing approach, mutual fund offerings, and competitive landscape in order to effectively communicate to investors.
- Develop deep understanding and insight into the Domini Funds’ retail shareholder base, including shareholder demographics, values, and investment needs.
- Drive new account openings and positive fund flows through coordinated marketing campaigns consistent with established branding. Leverage Domini’s intellectual property and thought leadership to clearly and effectively communicate to target customers about Domini’s leadership in impact investing, how the Domini Funds align with their values, and how we can uniquely meet their investment needs.
- Strengthen relationships with existing retail shareholders through enhanced relationship marketing.
- Help to measure and optimize customer acquisition costs relative to lifetime value.
- Leverage paid, earned, shared, and owned (PESO) media to expand marketing reach, build brand awareness, and grow shareholder base. Identify media outlets through which we can effectively reach and communicate with target customers across marketing channels.
- Collaborate on and oversee the creation and distribution of retail marketing materials and cross-channel communications, including blog and video content, email marketing campaigns, press releases, print and digital advertisements, etc.
- Oversee and optimize usage of owned media platforms, including website and social media pages. Enhance user engagement, tracking, and reporting.
- Increase earned media opportunities by overseeing and coordinating outreach to and relationships with media contacts, including reporters, journalists, podcast producers, influencers, and other contacts in print and broadcast media channels.
- Manage the firm’s strategy for retail marketing events and sponsorships. Help to plan and coordinate in-person and virtual events, including related PR and media opportunities. Identify and partner with compatible organizations and community groups through which we can directly reach target customers.
- Maintain comprehensive understanding of industry regulations regarding public communications, including relevant SEC and FINRA rules.
- Own and oversee implementation of marketing department procedures and guidelines.
- Operate as a direct report with management responsibilities for multiple employees.
Our Ideal Candidate:
- Minimum 7-10 years of experience in marketing and communications, ideally within the financial services industry
- Bachelor’s degree in related field required
- FINRA Series 6 or 7 license and Series 63 license preferred (required within first six months)
- Understanding of financial services industry and regulatory constraints
- Demonstrated ability to translate marketing efforts into tangible sales
- Highly motivated with a desire to take initiative and deliver results
- Exceptional communication and writing skills, with ability to produce creative and engaging marketing content consistent with branding
- Strong organizational and project management skills and ability to manage multiple production schedules
- Acute attention to detail
- Ability to constructively collaborate with and motivate team members
- Sound judgment, strong integrity, sensitivity to diverse constituencies, and a passion for helping build a better world
Why Join Our Team:
- Be part of forward-thinking, inclusive team committed to making a positive difference in the world
- Boutique financial services firm with an exclusive focus on impact investing
- The base pay scale for this role is between $90,000 and $110,000. Salary is based on factors such as experience, skills, etc. This role may also offer additional bonus potential based on firm success.
- Generous compensation and paid time off package
- Employer-paid medical benefits for employee
- Employer-paid dental benefits
- Employer-paid life insurance
- 401(k) with employer matching program
- Omni-channel work environment including both office and remote work
Contact Information:
- Resume and cover letter, including salary requirements, must be submitted to be considered for this position. Please forward your resume and cover letter to: careers@domini.com.
Job Tags