Job Description

Job Title: Marketing Manager

Location: East Coast Remote OR NYC hybrid

Salary: $80,000–$100,000 + bonus

Contact: Lindsey Bartlett - lbartlett@smithhanley.com

We are looking for a creative, data-driven Marketing Manager to lead key initiatives across email marketing, content strategy, demand generation, and partner communications. This is a high-impact role that will play a critical part in growing our brand visibility and lead pipeline across various marketing platforms.

What You’ll Do:

• Own and execute email marketing campaigns—internally and with key vendors
• Manage KPI performance, including open rates
• Drive demand and lead generation campaigns across 8+ platforms, leveraging both organic and paid strategies
• Craft compelling product marketing collateral including social media content and homepage features
• Oversee and mentor two dedicated researchers responsible for data sourcing and campaign support
• Use advanced Excel skills (e.g. VLOOKUPs, data compilation, list-building) to manage reporting and partner data
• Write and edit engaging marketing content for key studies and vendors
• Collaborate on CRM strategy and execution using Soho CRM
• Develop and maintain landing pages, lead funnels, and homepage marketing strategies
• Contribute to multimedia marketing (YouTube shows, LinkedIn Live, etc.) - while on-camera presence isn’t required, media-savvy professionalism is key

What We’re Looking For:

• Minimum 3+ years of marketing experience within a research company or analytics based firm
• Strong storytelling ability - you love to bring ideas to life with words
• A creative marketing mind paired with strong attention to detail and data fluency
• High proficiency in Excel
• Comfortable working with KPIs and interpreting campaign data
• Experience managing or collaborating with CRM tools, ideally Soho CRM
• Proven ability to work cross-functionally and help drive brand growth
• Previous experience working in a fast-paced, high-growth environment

Why Join?

This is a key position for our team and an exciting opportunity to step into a role with visibility and ownership. You’ll work alongside passionate professionals and be part of meaningful storytelling initiatives backed by major media outlets.

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