MUST BE ONSITE IN BENTONVILLE FIVE DAYS/WEEK
Role: Marketing Mix Modeling Analyst
Location: Bentonville, AR
Duration: 6-month contract to hire
Required Skills & Experience
Job Description
This Marketing Mix Modeling Analyst is responsible for providing marketing visibility into contribution, ROI, and optimization at both campaign and breakout levels. Their day-to-day involves analyzing data, feeding insights into marketing mix modeling (MMM) methodology, and guiding spend allocation for the next fiscal year while collaborating with finance and business teams to address anomalies. They also deploy MMM solutions, build dashboards to present results, and leverage technical skills such as SQL and Python to ensure accurate reporting and integration within the organization’s systems.
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