Headquartered in Las Vegas, MassMedia Marketing Advertising + PR is a women-owned, digital-first media and PR agency. Our team is a passionate, high-performing group with diverse backgrounds and experiences who take pride in the work that we do. We reach complex audiences and compel them to take action, achieving long-term business growth and market leader status for our clients. Our campaigns include award-winning work for some of the region’s most recognized companies. In business for 25 years and under new leadership since 2019, we foster a culture of trust and transparency, and we lean on each other to get the job done. We offer a flexible work environment where ideas are shared across all disciplines, and there are many opportunities for advancement.
A Paid Social Media Specialist with a focus on social media platforms is responsible for managing and optimizing a company's social media presence to engage audiences, build brand awareness, and drive business objectives. The role requires a balance of creativity, data-driven thinking, and strong communication skills to effectively manage a brand’s presence on social platforms.
Key Responsibilities:
· Campaign Strategy and Planning:
o Developing paid social media strategies tailored to business goals, target audience, and budget.
o Identifying the right platforms (Facebook, Instagram, LinkedIn, TikTok, Twitter, etc.) and ad formats (video ads, carousel ads, sponsored posts) to achieve objectives.
· Ad Creation and Optimization:
o Creating compelling ad copy, visuals, and multimedia content that resonates with the target audience and meets platform specifications.
o Collaborating with designers and copywriters to produce effective and engaging paid ad creatives.
· Audience Targeting and Segmentation:
o Setting up and refining audience targeting options, including demographics, interests, behaviors, and lookalike audiences, to reach the most relevant users.
o Using data from previous campaigns to adjust targeting and ensure maximum ROI.
· Campaign Management:
o Launching, managing, and optimizing paid social media campaigns across multiple platforms, ensuring they stay within budget and meet performance benchmarks.
o Monitoring performance daily and making adjustments to bids, budgets, and targeting to improve results.
· Budget Management:
o Allocating and managing ad spend efficiently across different social platforms and campaigns.
o Monitoring overall ad budget to ensure cost-effectiveness and achieving desired outcomes.
· Data Analysis and Reporting:
o Tracking and analyzing campaign performance metrics such as click-through rates (CTR), conversion rates, cost-per-click (CPC), cost-per-acquisition (CPA), and return on ad spend (ROAS).
o Using tools like Facebook Ads Manager, LinkedIn Campaign Manager, and Google Analytics to assess the performance and impact of campaigns.
o Creating detailed reports that provide insights and recommendations to stakeholders on campaign performance and optimization opportunities.
· A/B Testing:
o Running A/B tests on various campaign elements such as ad copy, images, audience targeting, and call-to-action (CTA) to determine what performs best.
o Analyzing test results to continuously improve campaign effectiveness.
· Conversion Tracking and Pixel Implementation:
o Setting up and managing tracking pixels and other conversion tracking methods (such as UTM parameters) to measure campaign outcomes effectively.
o Ensuring accurate tracking of leads, purchases, and other key actions to monitor ROI.
· Trend Monitoring and Platform Updates:
o Staying updated on the latest paid advertising trends, tools, algorithms, and platform updates (e.g., changes in Facebook’s targeting policies or new ad formats on Instagram).
o Implementing platform best practices and optimizing campaigns according to the latest social media trends.
· Collaboration with Stakeholders:
o Working closely with marketing teams, content creators, and other departments to align paid advertising efforts with overall marketing goals.
o Communicating with clients or internal stakeholders about campaign progress, strategies, and optimizations.
· Competitor Analysis:
o Monitoring competitors’ paid advertising efforts to identify opportunities and areas for improvement in campaign strategy.
Requirements
Benefits
At MassMedia, we pride ourselves on hiring top talent and we work hard to provide benefits that make our team members lives better.
Our comprehensive compensation and benefits program includes:
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