Regional SEO Specialist
📍 Location: Coppell, TX (On-Site Role) |✈ Occasional Travel Required
Who We Are
At Fonroche Lighting America , we’re leading the way in autonomous solar-powered lighting solutions , helping municipalities and businesses embrace sustainable, cost-effective outdoor lighting . Our digital presence is key to educating and converting customers, and that’s where you come in.
We operate with a strong set of core values:
🌎 Humility – We listen, learn, and grow together.
⚡ Dynamism – We thrive in a fast-paced, evolving industry.
🎯 Risk Taking – We innovate boldly to drive meaningful change.
💪 Commitment – We stand by our mission, customers, and team.
🤝 Community & Team Spirit – We achieve more when we work together.
About the Role
As a Regional SEO Specialist , you’ll execute SEO strategies for assigned regions, driving search visibility, organic traffic, and lead generation . You’ll collaborate cross-functionally with marketing, sales and the CEO to enhance search performance while continuously analyzing and optimizing for AI-driven search trends (GEO – Generative Engine Optimization) . This is an on-site position based at our Coppell, TX office , where you’ll work closely with our marketing team to develop and execute data-driven SEO strategies.
What You’ll Do
✅ Own SEO Performance: Manage regional SEO initiatives for a set territory , ensuring search visibility and organic growth.
✅ Optimize & Execute: Enhance landing pages, content, and structured data to improve rankings.
✅ Collaborate & Innovate: Work closely with the Content Marketing Specialist to develop high-impact regional content.
✅ Analyze & Adapt: Use SEMRush, heatmapping, and UX analytics to refine site experience and engagement.
✅ Backlink Strategy: Secure local and regional backlinks from authoritative sources.
✅ Competitive Research: Identify SEO gaps and opportunities using data-driven insights .
✅ AI Search Optimization: Adapt SEO strategies for Generative Engine Optimization (GEO) and AI-driven search engines.
✅ Report & Refine: Track key SEO KPIs —organic traffic, keyword rankings, and conversion performance.
What You Bring
🔹 SEO Expertise: Strong knowledge of keyword research, on-page optimization, and content strategy .
🔹 Local SEO Mastery: Experience with backlinks, citations, and competitive analysis for location-based search.
🔹 AI & GEO Adaptation: Understanding of AI tools (ChatGPT, Gemini, etc.) and their impact on search rankings.
🔹 Technical SEO Basics: Familiarity with schema markup, structured data, and site performance optimization .
🔹 Hands-On Tools Experience: Proficiency in WordPress, SEMRush, BrightLocal, Ahrefs, or similar platforms .
🔹 UX & Data-Driven Mindset: Ability to use heatmapping and behavior analytics to improve user experience.
🔹 Ownership & Accountability: A self-starter who takes full responsibility for results.
🔹 On-Site Requirement: This role is required to work in our Coppell, TX office —collaboration and teamwork are key to our success!
Compensation & Perks
💰 Competitive Base Salary + Bonus – Your earning potential grows with your success.
🎉 Great Team Culture – We foster an environment where team spirit thrives, and we celebrate wins together with regular team events .
🏥 Comprehensive Benefits Package – Includes Medical, Dental, and Vision coverage.
🌴 Generous PTO Policy – Because we believe in work-life balance and recharging.
🌟 Career Growth – We are looking for future leaders who want to grow with us.
🌎 Impactful Work – Help cities transition to sustainable, cost-effective lighting and make a difference in communities nationwide.
If you’re passionate about SEO, local search, and AI-driven search trends , and you want to own and optimize regional SEO strategies , we’d love to hear from you!
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