Job Description

Regional SEO Specialist

📍 Location: Coppell, TX (On-Site Role) |✈ Occasional Travel Required

Who We Are

At Fonroche Lighting America , we’re leading the way in autonomous solar-powered lighting solutions , helping municipalities and businesses embrace sustainable, cost-effective outdoor lighting . Our digital presence is key to educating and converting customers, and that’s where you come in.

We operate with a strong set of core values:

🌎 Humility – We listen, learn, and grow together.

⚡ Dynamism – We thrive in a fast-paced, evolving industry.

🎯 Risk Taking – We innovate boldly to drive meaningful change.

💪 Commitment – We stand by our mission, customers, and team.

🤝 Community & Team Spirit – We achieve more when we work together.

About the Role

As a Regional SEO Specialist , you’ll execute SEO strategies for assigned regions, driving search visibility, organic traffic, and lead generation . You’ll collaborate cross-functionally with marketing, sales and the CEO to enhance search performance while continuously analyzing and optimizing for AI-driven search trends (GEO – Generative Engine Optimization) . This is an on-site position based at our Coppell, TX office , where you’ll work closely with our marketing team to develop and execute data-driven SEO strategies.

What You’ll Do

✅ Own SEO Performance: Manage regional SEO initiatives for a set territory , ensuring search visibility and organic growth.

✅ Optimize & Execute: Enhance landing pages, content, and structured data to improve rankings.

✅ Collaborate & Innovate: Work closely with the Content Marketing Specialist to develop high-impact regional content.

✅ Analyze & Adapt: Use SEMRush, heatmapping, and UX analytics to refine site experience and engagement.

✅ Backlink Strategy: Secure local and regional backlinks from authoritative sources.

✅ Competitive Research: Identify SEO gaps and opportunities using data-driven insights .

✅ AI Search Optimization: Adapt SEO strategies for Generative Engine Optimization (GEO) and AI-driven search engines.

✅ Report & Refine: Track key SEO KPIs —organic traffic, keyword rankings, and conversion performance.

What You Bring

🔹 SEO Expertise: Strong knowledge of keyword research, on-page optimization, and content strategy .

🔹 Local SEO Mastery: Experience with backlinks, citations, and competitive analysis for location-based search.

🔹 AI & GEO Adaptation: Understanding of AI tools (ChatGPT, Gemini, etc.) and their impact on search rankings.

🔹 Technical SEO Basics: Familiarity with schema markup, structured data, and site performance optimization .

🔹 Hands-On Tools Experience: Proficiency in WordPress, SEMRush, BrightLocal, Ahrefs, or similar platforms .

🔹 UX & Data-Driven Mindset: Ability to use heatmapping and behavior analytics to improve user experience.

🔹 Ownership & Accountability: A self-starter who takes full responsibility for results.

🔹 On-Site Requirement: This role is required to work in our Coppell, TX office —collaboration and teamwork are key to our success!

Compensation & Perks

💰 Competitive Base Salary + Bonus – Your earning potential grows with your success.

🎉 Great Team Culture – We foster an environment where team spirit thrives, and we celebrate wins together with regular team events .

🏥 Comprehensive Benefits Package – Includes Medical, Dental, and Vision coverage.

🌴 Generous PTO Policy – Because we believe in work-life balance and recharging.

🌟 Career Growth – We are looking for future leaders who want to grow with us.

🌎 Impactful Work – Help cities transition to sustainable, cost-effective lighting and make a difference in communities nationwide.

If you’re passionate about SEO, local search, and AI-driven search trends , and you want to own and optimize regional SEO strategies , we’d love to hear from you!

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