Job Description

About the Role

Are you a storyteller who turns strategy into impact? We’re looking for a Senior B2B Marketing Content Strategist to be the architect of our brand voice and the driving force behind messaging that moves business outcomes.

In this role, you’ll craft high-impact campaigns, emails, landing pages, video scripts, and branded experiences that engage SMB buyers, influence decisions, and accelerate growth. You’ll work closely with cross-functional teams—including Product Marketing, Sales, Comms, Engineering, and Legal—to ensure every message is on-brand, persuasive, and performance-driven.

This is a role for a confident writer, meticulous editor, and strategic thinker who thrives in a fast-paced, idea-driven environment. If shaping narratives and inspiring action excites you, this is your stage.

Key Responsibilities

• Create High-Impact Content: Develop marketing assets—emails, landing pages, video scripts, paid campaigns, and experiential content—that captivate audiences and drive measurable results.
• Translate Strategy Into Story: Turn complex briefs and business objectives into clear, compelling narratives for Marketing, Sales, Customer Success, and IT decision-makers.
• Uphold Brand Voice: Ensure messaging is consistent, clear, and tailored to different personas, channels, and buyer journey stages.
• Collaborate Cross-Functionally: Partner with Integrated Marketing, Product Marketing, Comms, Sales, Legal, and Engineering to align content with broader business goals.
• Lead Campaign Ideation: Contribute strategic insights to campaign planning and content development that maximizes awareness, engagement, conversion, and retention.
• Editorial Leadership: Review, refine, and elevate all marketing content to ensure quality, accuracy, and impact.
• Optimize for Performance: Apply SEO principles, UX best practices, and data insights to boost content visibility and engagement.
• Measure & Refine: Track content performance and use analytics to continuously improve messaging strategies.

Qualifications & Requirements

• Adaptability & Thought Leadership: Navigate shifting priorities, provide strategic guidance, and elevate content to meet market and audience needs.
• Audience-Centric Storytelling: Create persuasive content that resonates with SMB buyers and internal stakeholders.
• Content Marketing & UX Expertise: Strong knowledge of content marketing strategies, SEO, and UX principles.
• Cross-Functional Collaboration: Experienced working with teams such as Product Marketing, Sales, Comms, Legal, and Engineering.
• Deep Understanding of B2B Buyer Journey: Craft messaging that drives decisions at every stage.
• Exceptional Writing & Editing Skills: Clarity, brevity, and precision in all content.
• Measurable Impact: Portfolio demonstrating diverse content, tones, and performance-driven results.
• Proven Expertise in B2B Marketing Copywriting: 10+ years of experience, ideally in tech or SaaS.
• Strategic and Creative Balance: Align content with business goals while delivering compelling, on-brand messaging.

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