Job Description

Candidates must reside in: NY, Boston, Jacksonville FL, Palm Beach FL, Broward County, FL

What you will be doing:

As a Marketing Manager at Bluebird Kids Health, you'll play a crucial role in helping us drive patient growth in the communities we serve. You'll work directly with our marketing leadership on a wide range of initiatives spanning digital marketing, community outreach, content creation, and brand building. In our fast-paced startup environment, you'll have the opportunity to learn rapidly and contribute meaningfully to our mission of transforming pediatric care.

Key activities you’ll perform :

• Develop marketing briefs across our marketing campaigns, including digital channels and promotional programs.
• Track and report on marketing metrics and campaign performance, including ad performance, survey results.
• Develop and build new multi-channel campaigns, serving as a guiding hand for individual projects.
• Serve as a sounding board for community outreach events and local marketing initiatives, and occasionally staff larger events.
• Contribute to overall website updates, and digital advertising efforts.
• Manage consultants and vendor relationships.
• Support brand consistency across all touchpoints.
• Assist with market research to understand patient needs and preferences.

What success looks like:

• Help drive patient acquisition through effective marketing initiatives.
• Serve as a go-to source for marketing metrics and campaign performance.
• Maintain consistent brand voice and messaging across all channels.
• Support the team in executing marketing plans efficiently and on schedule.
• Demonstrate growth in marketing skills and expertise over time.
• Show adaptability and resourcefulness in a fast-growing startup environment.
• Stay organized and keep our systems tidy to allow us to move quickly.

What you will bring:

• A minimum of 5 years of marketing experience, preferably with some experience in healthcare or a startup environment.
• Exceptional digital fluency with experience in social media management, digital analytics, and offline promotional programs.
• Strong written and verbal communication skills.
• High energy, adaptability, and a willingness to take on diverse responsibilities.
• Self-starter mentality with the ability to prioritize and manage multiple projects.
• Creative problem-solving approach and attention to detail.
• Experience with marketing tools such as social media management tools, and analytics platforms.
• Ability to collaborate effectively with cross-functional teams.
• Interest in healthcare, particularly pediatric care (healthcare experience a plus.)
• Experience with graphic design tools like Figma, Canva or basic Adobe Creative Suite skills a plus.

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