Job Description
Senior Marketing Specialist (Public Affairs/Communications Specialist), College of Extended and Global Education - Marketing
California State University, San Bernardino Job No: 542955
Work type: Staff
Categories: Unit 9 - CSUEU - Technical Support Services, Administrative, Probationary, Full Time, On-site (work in-person at business location)
Job Summary: Under the general direction of the Associate Vice Provost and Dean for the College of Extended and Global Education (CEGE), the incumbent will strategically plan, develop, execute and lead the marketing presence for the College of Extended and Global Education programs. Responsibilities include, but are not limited to, contributing to long-term programmatic and departmental objectives; initiating marketing and promotional projects; responding in a timely manner to requests or inquiries; reviewing all work products for accuracy prior to completion; serving as the primary contact for the department/program; and being responsible for the day-to-day operations within the unit, including providing lead work direction to staff and student assistants.
Duties and responsibilities Traditional Marketing and Promotion:
- Utilize considerable judgment and discretion when constructing comprehensive marketing plans, designing and executing final production, and analyzing return on investment (ROI) for individual programs to reach enrollment target goals.
- Consult and advise programs to produce an extensive recruitment plan to generate valuable leads and completed applications.
- Under the general direction, strategically plans, implements, and maintains the daily and on-going marketing for the College of Extended and Global Education (CEGE) to meet university long- term objectives.
- Designs, writes, edits, proofreads, produces, and distributes a variety of print and electronic marketing collateral including, but not limited to, brochures; catalogs; posters; e-newsletters; print, digital, and Out-Of-Home (OOH) advertising, etc.
- Conducts and evaluates marketing research and apply comprehensive knowledge of appropriate statistical research techniques and methods to analyze related data on the marketing of current programs.
- Assists the CEGE program areas in developing and coordinating marketing strategies.
- Maintains a working knowledge of protocols and institutional etiquette related to all programs administered on behalf of university partners.
- Under general supervision, maintains approved marketing budgets.
- Tracks and reports on effectiveness of marketing efforts.
Digital Marketing and Promotion
- Assessing, developing, and aligning digital presence and marketing materials with Strategic Communications standards.
- Maintains web presence for all CEGE programs.
- In collaboration with relevant staff, actively maintains all CEGE websites with accurate information.
- Recommends and implements streamlined information pathways and creates new websites by using existing content management systems.
- Monitors and reports on web & social analytics.
- Plans, implements, and maintains the daily and on-going online advertising/public relations (PR), Search Engine Optimization (SEO), social media, and external web presence for CEGE.
- Create and implement a strategy for online advertising using paid search and targeted industry websites.
- Maintain CEGE presence on external websites by regularly searching, cataloging, maintaining, and promoting paid and unpaid CEGE content on relevant industry websites.
- Utilize expert writing and editorial skills to compose, design, and submit advertisements and editorial content.
Graphic Design:
- Contribute to overall artistic direction, strategically integrating the college's graphic communication efforts.
- In collaboration with designers, photographers, faculty and other on the theme, plan, create, and provide digital graphic designs and prints.
- Creatively design and create layout for social media, email, web, brochures, posters, flyers, banners, print, and other forms of advertising as needed.
Other classification related duties as assigned
Minimum Qualifications: - Equivalent to a bachelor's degree in a related field
- Four years of related professional or technical experience required
Required Qualifications: - Comprehensive and in-depth knowledge of communication, public affairs, media and/or marketing theories and concepts in order to develop and execute communication strategies and plans to promote and position the university.
- Expert knowledge of university communication objectives and ability to translate them into effective communication and media campaigns.
- Ability to understand issues from a broad, strategic perspective.
- Thorough knowledge of applicable copyright and other laws pertaining to publications and the news media.
- Ability to effectively manage media relations and apply effective media strategies and techniques.
- Demonstrated ability to market story concepts to university officials and media outlets.
- Comprehensive knowledge of marketing and research techniques and methods. Ability to use market research to enhance the impact of communication strategies and campaigns.
- Working knowledge of appropriate use of statistical techniques.
- Expert networking and interpersonal skills including strong consultative and persuasive skills to work with internal and external constituents and the media.
- Expert writing and editorial skills.
- Demonstrated organizational skills.
Preferred Qualifications: - 5+ years marketing experience with emphasis on research, marketing plans, and digital communication.
- Thorough knowledge of web communication techniques, vehicles and formats.
- Strong story development and journalistic writing skills, as well as advanced editorial skills.
Compensation and Benefits: Anticipated Hiring Range: $5,000 - $7,500 per month
Classification Salary Range: $4,842 - $8,759 per month
The salary offered will take into account internal equity and experience among other factors.
The CSU system provides a comprehensive benefit package that includes medical, dental and vision plans, membership in the California Public Employees Retirement System (CalPERS), sick and vacation time, and 15 paid holidays a year. Eligible employees are also able to participate in the fee waiver education program. A summary of benefit information can be found here .
Position Information: Full-time Exempt Probationary
Academic year schedule: Monday through Friday (8:00 am - 5:00 pm), some evenings/weekends. Summer schedule: Monday through Thursday (7:00 am - 5:30 pm), some evenings/weekends. The application deadline is: September 27, 2024
As of January 1, 2022, the CSU Out-of-State Employment Policy prohibits the hiring of employees to perform CSU-related work outside the state of California.
California State University, San Bernardino is not a sponsoring agency for staff or management positions (i.e. H1-B Visas).
Conditions of Employment Background Check Satisfactory completion of a background check (including a criminal records check) is required for employment. CSU will make a conditional offer of employment, which may be rescinded if the background check reveals disqualifying information, and/or it is discovered that the candidate knowingly withheld or falsified information. Failure to satisfactorily complete the background check may affect the continued employment of a current CSU employee who was conditionally offered the position.
Mandated Reporter The person holding this position is considered a `mandated reporter' under the California Child Abuse and Neglect Reporting Act and is required to comply with the requirements set forth in CSU Executive Order 1083 as a condition of employment.
I-9 CSUSB hires only individuals lawfully authorized to work in the United States. In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification form upon hire. See Form I-9 Acceptable Documents at .
Statement of Commitment to Diversity In our commitment to the furthering of knowledge and fulfilling our educational mission, California State University, San Bernardino seeks a campus climate that welcomes, celebrates, and promotes respect for the entire variety of human experience. We welcome people from all backgrounds, and we seek to include knowledge and values from many cultures in the curriculum and extra-curricular life of the campus community. We will create, promote, and maintain activities and programs that further our understanding of individual and group diversity. We will also develop and communicate policies and promote values that discourage intolerance and discrimination.
California State University, San Bernardino is proud to be an Affirmative Action/Equal Opportunity Employer. We recruit, hire, train, and administer all personnel actions without regard to race, ethnicity, religion, color, caste, national origin, ancestry, age, sex, gender, gender identity, gender expression, sexual orientation, socioeconomic status, genetic information, medical condition, disability, marital status, protected military or veteran status, or any other status protected by applicable law. This position adheres to CSU policies against Sex Discrimination, Sexual Harassment, and Sexual Violence, including Domestic Violence, Dating Violence, and Stalking. This requires completion of Sexual Violence Prevention Training within 6 months of assuming employment and on a two-year basis thereafter. (Executive Order 1096) For more information about Diversity & Inclusion at CSUSB, please visit
Closing Statement: Reasonable Accommodation We provide reasonable accommodations to applicants and employees with disabilities. Applicants with questions about access or requiring a reasonable accommodation for any part of the application or hiring process should contact CSUSB Benefits at benefits@csusb.edu .
Smoking CSUSB is a smoke and tobacco-free campus. See policy at .
Clery Act In compliance with state and federal crime awareness and campus security legislation, including The Jeanne Clery Disclosure of Campus Security Policy and Crime Statistics Act, California Education Code section 67380, and the Higher Education Opportunity Act (HEOA), the Cal State San Bernardino Annual Security and Fire Safety Report is available at:
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About California State University, San Bernardino
California State University, San Bernardino offers a challenging and innovative academic environment. The university seeks to provide a supportive and welcoming social and physical setting where students, faculty and staff feel they belong and can excel. The university provides students the opportunity to engage in the life of the campus, interact with others of diverse backgrounds and cultures, as well as participate in activities that encourage growth, curiosity and scholarly fulfillment. Through its branch campus in Palm Desert, the university mission extends to the Coachella Valley.
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