Shopper Marketing Manager Job at Saint Laurent Consulting, Sacramento, CA

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  • Saint Laurent Consulting
  • Sacramento, CA

Job Description

JOB SUMMARY:

An innovative, consumer packaged goods company with headquarters in Sacramento, California is hiring a Shopper Marketing Manager - Emerging Business role.

This is a 1099 Contractor role with no benefits.

The role can be on-site in Sacramento, California or located remotely.

Travel is required 5-10% of the time.

JOB DESCRIPTION :

  • Leading shopper marketing strategies for new products and emerging business segments
  • Leverage insights, consumer research and competitive data to inform decision making
  • Create launch plans and implement promotional activities
  • Collaborate with internal stakeholders across brand marketing, agencies, sales, finance and operations
  • Establish key performance indicators (KPIs) to measure the effectiveness of shopper marketing campaigns.
  • Monitor performance metrics, analyze data, and derive actionable insights to optimize strategies and drive continuous improvement.
  • Manage shopper marketing budget and report out updates

MINIMUM JOB REQUIREMENTS

Education

• Bachelor’s Degree in Business Administration or related field, MBA preferred

Experience

• Minimum of 5 years of Shopper or Commerce Marketing, Brand Management, or related roles.

• Experience in CPG, working with Sales Teams & Innovation Teams

• Experience working with agencies (advertising, shopper, media, PR) and market vendors

• Ability to adapt to a fast-paced, demanding environment requiring resilience and adaptability for those who thrive under pressure.

• Highly organized and effectively manage multiple projects

PREFERRED SKILLS AND EXPERIENCES

• Knowledge of IRI or Nielsen data

• Experience presenting in front of large audiences

• Excellent computer skills and advanced Excel and PowerPoint

Job Tags

For contractors, Remote job,

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