Job Description

Position Overview

The State Manager will provide leadership for delivering volume, distribution, merchandising a pricing performance across the state of California; both on- and off-premise. The role is responsible for managing wholesaler and major customer relationships, developing and executing sales programming and pricing, managing budgets and marketing programs. This position is remote and will have direct reports.

Primary Responsibilities

• Collaborate with the Regional Sales Manager in the development and execution of annual sales plan and management of the sales budget
• Manage Company brand portfolio within assigned geography. Ensure proper management of depletions and inventory by SKU to prevent out of stocks and plan for future growth
• Actively develop and manage relationships with wholesaler personnel
• Ensure the planning and implementation of sales programming in all markets
• Ensure the planning and execution of price structures and shelf prices in the market
• Ensure POS and other marketing assets are utilized in the field with correct programs
• Participate in the development of program-specific POS
• Call on and activate Key Accounts in the market under the direction of the Regional Sales Manager
• Implement creative programs to activate the consumer
• Spend time each month surveying the market to ensure that distribution, pricing, POS, displays, programs, menus, and ads are executed to standard
• Travel when appropriate to observe business conditions and to call on key buyers, distributor personnel, and interact and work with Company sales personnel
• Participate in Company and wholesaler planning and sales meetings

Qualifications & Experience

• A minimum of 5 years’ experience in the beverage alcohol industry
• Strong knowledge of wholesale operations and creating share of mind and quota rotation
• Good knowledge of the art and science of wholesaler programming and pricing
• Strong interpersonal and leadership skills to direct the Company brands
• Strong key account negotiation skills
• Existing relationships with wholesaler management a plus
• Ability to function effectively in an intimate, entrepreneurial business environment; “self-starter”
• Objective-oriented, focused, individual who needs little direction or supervision; energy and enthusiasm are critical.
• Excellent planning and organizational skills
• Financially responsible and knowledgeable in budget management
• Proficient in Microsoft suite including Excel, Word, and Power Point
• Excellent communication skills, particularly verbal, including strong presentation skills
• Valid driver’s license and ability to drive and travel 4-5 days per week required

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