Job Description

The Company

Founded in 1898 and headquartered in Italy, Van Berkel International (VBI) is a multinational organization leader in the food processing equipment industry, both in the professional and consumer retail markets.

VBI is a top-quality supplier for the HO.RE.CA. Channel, Food Service Retailers, and Premium Butchery Shops in 90+ countries around the world, with diverse lines of professional slicers and a full range of food processing equipment. For Consumer Retail, VBI home-use slicers and cutlery are sold at department stores, specialty shops and other premium outlets.

VBI has always remained faithful to the values that have made it what it is today and uses them to create state-of-the-art solutions to meet every requirement. Performance, ease of use, and cleanliness keep improving because innovation guarantees simplicity and efficiency. Modern lines, reduced dimensions, and bright colors are the distinctive features of the innovative VBI design.

Job Description

The E-Commerce & Digital Marketing Coordinator will be responsible for deployment and execution of diverse programs to drive e-commerce site traffic and sales conversion, online sales via marketplaces (Amazon, Wayfair, Walmart, eBay) and other e-commerce accounts (Williams-Sonoma, Macy's, The Home Depot), as well as customer base growth.

Furthermore, the E-Commerce & Digital Marketing Coordinator will be responsible to coordinate the execution of the company’s Social Media (Facebook, Instagram, Pinterest) and Affiliate Marketing strategies in order to:

(1) Grow Social Media presence

(2) Increase/Optimize traffic to the company’s website from all Social Media and user-generated content channels

(3) Increase Sales Conversion

The ideal candidate will have a passion for detail and collaborating across cross-functional teams to insure error-free and on-time execution.

Duties and Responsibilities

• Manage web sales, marketplaces, and other key e-commerce accounts.
• Plan and execute annual promotional campaigns for web and online retailers.
• Develop social media strategies and digital content (posts, videos, short clips).
• Manage the advertising and promotional budget across Google Ads, Meta Ads, and Amazon Ads.
• Manage and execute affiliate marketing strategies in CJ (Commission Junction).
• Provide a positive brand experience for all online customers via pre-purchase and post-purchase support.
• Align marketplace listings with brand identity through optimized Amazon A+ Content, compelling titles, bullet points, and curated bundles.
• Manage new product launches including new item set-up and onboarding.
• Create and execute email sales/marketing campaigns.
• Monitor trends in social media including tools, strategies, and applications - Google Analytics, SEO.
• Contribute to overall marketing strategy and provide fresh insight for improvement in all areas.

Skills, Knowledge, And Abilities

• Strong computer skills and proficient in MS Office
• Knowledge of Adobe Illustrator/Photoshop, Canva, Mailchimp, Salesforce.
• Must possess initiative, drive, and a “roll-up your sleeves” attitude.
• Ability to work independently and as part of a team in a fast-paced environment.
• Strong communication and presentation skills.
• Bilingual: English and Spanish.

Minimum Requirements

• Bachelor’s degree or equivalent.
• Experience or Professional Training in Sales, Marketing, Entrepreneurship and/or Business Development.
• At least one-year experience in e-commerce and/or digital marketing

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