Job Description

Social Media Team Leader Summary

The Social Media Team Leader is responsible for taking a leadership role in Cornerstone's social media department. This role will include the management of a team of social media and reputation management specialists , improving processes, education, innovation, training, and stewardship. The Team Leader drives social strategy and serves as a key advisor to clients and internal teams as a subject matter expert (SME), helping develop and execute impactful digital communication campaigns across social platforms. Further responsibilities include aligning content strategies with client business goals, ensuring brand consistency, and optimizing performance based on data-driven insights.

Primary Responsibilities

Lead, Manage, and Hold Accountable

1. Lead, manage, and hold accountable a team of social media and reputation management specialists, providing coaching, performance management, and accountability through quarterly check-ins and annual performance reviews.
2. Set clear expectations, KPIs, and accountability measures to drive efficiency and results.
3. Recruit, onboard, and train new team members, ensuring alignment with company processes, industry best practices, and brand guidelines.
4. Foster a culture of continuous learning, innovation, and collaboration within the department.

Strategy and Process Optimization

1. Oversee the development and execution of content strategies, ensuring alignment with client objectives, industry trends, and best practices.
2. Maintain and enforce core processes within the Entrepreneurial Operating System (EOS) framework to drive team consistency and efficiency.
3. Identify and implement process improvements that enhance team workflows, campaign effectiveness, and productivity.
4. Stay ahead of emerging social media trends, platform updates, and algorithm changes, ensuring the team remains innovative and competitive.

Execution & Performance Optimization

1. Collaborate with clients, marketing managers, and internal teams to develop engaging, data-driven social media strategies and campaigns.
2. Act as an extension of client marketing teams, ensuring brand voice, messaging, and design remain consistent across platforms.
3. Guide the development of paid and organic social media campaigns, ensuring editorial calendars align with business objectives and audience engagement goals.
4. Directly oversee social media account management (Facebook, Instagram, X, LinkedIn, Pinterest, etc.), ensuring proactive engagement and community management.
5. Provide ongoing performance reporting, offering data-driven insights and recommendations to refine strategy and execution.

Collaboration & Communication

1. Serve as a liaison for the social media department in cross-functional initiatives, ensuring alignment with broader company strategies
2. Work closely with social strategists and , graphic designers, and to ensure compelling and effective social media content.
3. Act as the main point of contact for social media strategy discussions and the subject matter expert, providing clients with expert guidance on maximizing social impact.

Required Knowledge, Skills, and Abilities

1. Minimum 5 years of experience in social media strategy, content creation, or digital marketing; 2+ years of leadership experience preferred.
2. An associate's degree is required; a bachelor's degree is preferred.
3. Proven ability to mentor, lead, and inspire a team in a fast-paced, deadline-driven environment.
4. Exceptional writing, editing, and proofreading skills.
5. Strong project management abilities and attention to detail.
6. Proficiency in social media tools and analytics platforms (e.g., Google Analytics, Facebook (Meta) Insights, Agorapulse).
7. Familiarity with Adobe Creative Suite and project management tools like Wrike is preferred.
8. Excellent interpersonal and client communication skills.

Working Conditions and Physical Requirements

The job is usually performed indoors in a traditional office setting. The position is a hybrid in-office position, and standard hours of work and days are 8:00 a.m. – 5:00 p.m., Monday through Friday. The position is in the office Monday through Thursday, and the option to work remotely is available on Fridays. Occasional local travel may be required.

Activities include:

1. Extended periods of sitting and extensive work at a computer monitor.

2. The ability to communicate orally with clients, candidates, management, and coworkers, individually and in front of a group, is crucial.

3. Regular use of the telephone and email for communication is essential.

4. Hearing and vision within normal ranges are essential for everyday conversations, receiving ordinary information, and preparing or inspecting documents.

5. It requires good manual dexterity when using standard office equipment (e.g., computers, mobile devices, copier/scanners).

6. No heavy lifting is expected; exertion up to 30 lbs. of force (e.g., tablet, laptop, computers, office supplies) may occasionally be required.

7. The employee is required to bend and stoop.

Core Values

At Cornerstone Advertising, our Core Values are more than just words—they are the foundation of our company culture and daily operations:

1. Do what’s right for the customer, the Cornerstone team, and our partners

2. Stay in the solution

3. Sense of Urgency and Accomplishment

4. CHOP: Collaborative, Helpful, Open, and Positive

5. Don’t take yourself too seriously

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